The Better Together project
Shaped in close collaboration with leading sponsors, sites, and patient communities
Better Together is a multi-stakeholder initiative aiming to increase awareness, trust, and participation in clinical trials across Berlin. It connects patients, clinical sites, sponsors, and advocacy organizations through education, storytelling, and local activation, to unlock the city’s full potential for research.
Focus areas
- Humanize clinical research
- Increase participation
- Oncology innovation “OncoCONNECT”
- Involve key stakeholders HCPs, PAGs, associations, etc.
- Local “boots on the ground”
Core KPIs
- Reaching 3M+ Berliners
- 10k trial registrations
- 20k HCP & site engagement
- 1K consented patients
Investment
- Sponsors can chose between packages: PLATINUM / GOLD / SILVER
- Sites have no cost, only benefits
Packages for Sponsors
PLATINUM
- Portfolio Listing
- Trial Awareness
- Reporting & Insights
- PR inclusion (full)
- Event Access (unlimited)
- Co-branding
- HCP Ambassadors1
- OncoCONNECT2
GOLD
- Portfolio Listing
- Trial Awareness
- Reporting & Insights
- PR inclusion (full)
- Event Access (unlimited)
- Co-branding
- HCP Ambassadors1
- OncoCONNECT2
SILVER
- Portfolio Listing
- Trial Awareness
- Reporting & Insights
- PR inclusion (full)
- Event Access (unlimited)
- Co-branding
- HCP Ambassadors1
- OncoCONNECT2
1Addressing relevant HCPs for your study with local “boots on the ground”
2Dedicated service for your Onco trial to place your studies where the decisions are taken (“tumor boards”). Optimized flow with individual path-way interviews early on. Engage and build trust with treating HCPs via onco-trained experts
How will clinical research be humanized?
Core strategy
- Bringing clinical research closer to people
- Focusing on storytelling
- Involving real people, using stories of everyday heroes, and trusted voices
- Reaching city-wide visibility
- Running an overall campaign to reach city-wide presence (print, audio, digital, events)
- Collaborating with local HCPs, advocacy groups, and other organizations
- Involving, engaging and activating
- Building trust by addressing common misconceptions
- Encouraging action and showing that everyone can play a part in advancing clinical research
Channels for outreach
- Offline
Public transport ads (static and animated), posters, flyers (cafés, community centers, schools, libraries, pharmacies), local newspapers, radio ads, branded tools (tote bag, badge, etc.)
- Digital & social media
Digital & social media
Social media (LinkedIn, Instagram, TikTok, Facebook), influencer collaborations, Google ads, local apps (event listings), Spotify and YouTube ads, and the ClinLife® Berlin website
- Community & on-the-ground
Events, talks, info booths (in schools, universities, health centers), community partners (NGOs, cultural organizations)
Better Together patient touchpoints
How multiple advertising touchpoints will engage and enroll Berliners
