Why Diversity Matters for Better Together Berlin
Unlocking Berlin’s Full Potential Means Engaging All Communities
Diversity in Berlin as a strategic opportunity
As one of Europe’s most diverse capitals (+35% (>1,4m)* of residents have a migration background), Berlin is uniquely positioned to lead the way in inclusive health research. Ensuring representation from all ethnic groups in clinical trials is paramount for developing effective and safe treatments for everyone. Diversity supports:
- Representative patient pools to reflect the real-world population
- Trial result generalizability, so results apply across subgroups
- Local awareness to build relationships with these groups
- Sponsor commitments to EDI and ESG
Berlin population
(Est. 2023*)
35%
with migration background
Estimated trial participation
(Based on Diversity Reports**)
10%
with migration background90%
without migration backgroundLanguage diversity in Berlin
Targeting the Top 3 languages covers over 55% of the city’s multilingual speakers
| Language | Estimated Speakers* | % of Population | Notes |
|---|---|---|---|
| English | ~500,000+ | ~12% | Common in expat, academic, and business communities |
| Turkish | ~200,000 | ~5% | Largest heritage language; strong cultural presence |
| Arabic Languages | ~135,000 | ~3.3% | Includes Syrian, Lebanese, Iraqi communities |
| Russian | ~100,000 | ~2.4% | Legacy of post-Soviet immigration. Ukraine immigrants partially reflected in numbers |
| French | ~100,000 | ~2.4% | Popular among youth, West African, and diplomatic populations |
| Polish | ~80,000 | ~2.0% | Significant Central European community |
| Spanish | ~80,000 | ~2.0% | Common among young adults, education, and Latin American diaspora |
| Others | ~205,000 | ~5.9% | E.g. Italien, Hebrew, Chinese aso. |
| Total | ~1,4 mio. | ~35% |
*Source: Amt für Statistik Berlin-Brandenburg (2023),DESTATIS (2024), First language or native speakers
How to leverage Berlin’s diversity for clinical trials
Tangible Steps for Inclusive Outreach
Multilingual Materials
Flyers, videos, websites in Turkish, Arabic, Russian, and more
Community Media
Diaspora radio, ethnic newspapers, Relevant influencers
Site Readiness
Languages spoken, ethnicities, cultural competence training, multilingual branding
Inclusive Storytelling
Videos with underrepresented voices & native languages
Cultural Partnership
Mosques, community centers, immigrant health advisors
What we measure and compare
Joined Goals: With no reliable data on trial diversity in Europe or Berlin, our goal is to collect and compare KPIs across groups—not to forecast outcomes.
Awareness - Establishing Reach and Initial Interest
- Total Impressions: # of views across all channels (e.g. web, offline, HCP)
- Community Penetration: % of target population reached (by indication/ demographic)
Engagement - Active Interest & Willingness to Learn
- Click-Through Rates (CTR): Across key campaigns
- Online Screener Completion Rates: Incl. motivation and dropout reasons
Referrals & Conversion - Transition from Interest to Action
- Scheduling rate in % per site
- Cost per Patient: Efficiency of funnel per channel